Draft Treatment

Draft treatment:

Attracting the audience: 

The music video will be mainly shot in high-key lighting, which is a pop genre convention, and will involve girls near the target age of the song mainly with some characters of different ages to show age representation and to help the target audience build their affiliation with the video. This is because the target audience is mainly female and age 16-25.
The singer will be wearing on-trend clothing.

The website will have a black bar at the top with light grey writing. The background image of the homepage will be slightly blue, which works in the black and grey colour palette. There will be a little information about Lea and the video, with a link to the video after scrolling down. The page name will match that in the video to create synergy and the background will be an image in the tunnel recorded in. The gallery will have a different background but the same font and will feature eight photos from the video locations and some from others with four photos on each row. 

Location plans: 

- Folkestone beach
- Dunton Green Train Station
- My house

Equipment:

Folkestone
- Camera
- Picnic blanket
- Shakespeare book
- Water

Home
- Camera
- Red fairy lights
- White fairy lights
- Strobe lighting
- Red tissue paper
- Torch
- Shotglasses

Dunton Green Train Station
- Camera

Roles:

Lea: performer
Izzy: main character
Becky and Becky: other main characters

Costume:

Folkestone:

Izzy - black skirt, white t-shirt, black hoodie and black and white checked coat and black shoes. Natural make-up.

Becky - neutral-coloured jumpsuit, black t-shirt, white fluffy coat and white whtrainers. Pink eye-shadow.
Becky - light blue jeans, yellow cropped jumper, oversized blue coat, white trainers. Mascara.

Home:
Lea - red dress with white top underneath. Light eye-shadow, and other natural make-up.
Izzy - red dress, black knee-high socks and a black hoodie. Natural make-up.
Becky - dark red dress. Red eye-shadow and mascara.
Becky - white-spotted red dress and tights. Mascara.

Dunton Green Train Station:
Lea - Black joggers, white jumper, oversized blue coat and silver chain. Braided hair.

Effects:

Blurred in places.

Warm colour-grading for shots when they're friendly, cold for when they're not.